CMOAI
Answer Engine Optimization

Get Cited by ChatGPT 50+ Times/Month While Your Competitors Get Zero

Your buyers are asking AI tools for recommendations. Make sure your brand is the answer.

Your buyers aren't Googling anymore

Here's what's happening right now:

  • Your ideal customer asks ChatGPT: "Best [your category] for [their use case]"
  • AI recommends 5 companies. You're not one of them.
  • Meanwhile, your competitor gets cited 50 times/month. Free authority. Free trust. Free pipeline.
  • You're invisible to the fastest-growing search channel in history.

The data is brutal:

  • • AI search usage expected to triple by 2028
  • • Google AI Overviews now appear in 50%+ of search results
  • • 68% of B2B buyers complete research before talking to sales (using AI tools)
  • • Zero-click searches dominating - users get answers without visiting your site

If you're not optimized for AI search, you don't exist to your next customer.

What is Answer Engine Optimization?

AEO is the process of optimizing your content to be cited by AI-powered search engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini.

Traditional SEO vs. AEO:

SEO (Old Way)

  • • Goal: Rank #1 on Google
  • • Metric: Click-through rate
  • • Focus: Keywords and backlinks
  • • Result: Traffic to your website

AEO (New Way)

  • • Goal: Get cited by AI engines
  • • Metric: Citation frequency
  • • Focus: Structured data and authority
  • • Result: Brand awareness and trust

Why AEO matters for B2B:

  • • AI citations are exponentially more valuable (high intent, long consideration)
  • • Citation-based optimization = 40% visibility increase
  • • Higher conversion rates than traditional SEO
  • • Build authority as THE trusted source in your category

How we get you cited 50+ times/month

1

AEO Audit

We run your brand through HubSpot's AEO Grader and custom queries across ChatGPT, Perplexity, Google AI, and Gemini. You get a scorecard showing: where you're cited now, where you're invisible, how competitors are winning, and sentiment analysis.

2

Entity Optimization

We teach AI engines who you are using Organization Schema, Person Schema for executives, and structured data. This creates your "trust graph" - the foundation for all AI citations.

3

Content Restructuring

We optimize existing content for AI extraction: FAQ sections for voice search, How-To Schema for step-by-step guides, conversational language patterns, direct answers to buyer questions, and structured data markup (JSON-LD).

4

E-E-A-T Signals

We strengthen your Experience, Expertise, Authoritativeness, and Trustworthiness signals: expert author bios with credentials, inline citations and sources, verified social profiles (sameAs links), and reputable backlinks.

5

Citation Strategy

We create content specifically designed to be cited: comparison guides ("X vs Y vs Z"), definitive category guides, data-driven research reports, and executive thought leadership.

6

Ongoing Monitoring

Monthly citation tracking across all AI platforms, sentiment analysis, competitive benchmarking, and optimization based on what's working.

What's included

Comprehensive AEO Audit

Full analysis of your current AI visibility across ChatGPT, Perplexity, Google AI, and Gemini with competitive benchmarking.

Entity & Schema Setup

Organization Schema, Person Schema for executives, FAQ Schema, How-To Schema, and Product Schema implementation.

Content Optimization

Restructure existing content for AI extraction with conversational language, direct answers, and structured formatting.

E-E-A-T Enhancement

Strengthen trust signals with expert bios, citations, verified profiles, and authoritative backlinks.

Citation-Worthy Content

Create comparison guides, category definitions, research reports, and thought leadership designed to be cited.

Monthly Reporting

Track citations, sentiment, competitive positioning, and share of voice across all AI platforms.

The technical stuff that makes it work

Structured Data (Schema Markup)

Schema markup is the language AI engines use to understand your content. We implement:

  • Organization Schema: Defines your brand entity with verified social profiles
  • Person Schema: Tags executives and authors with credentials and expertise
  • FAQ Schema: Makes Q&A content eligible for voice search and featured snippets
  • How-To Schema: Structures step-by-step guides for AI extraction
  • Product Schema: Tags pricing, features, and reviews for product queries

E-E-A-T Optimization

Google's quality framework that AI systems use to determine trustworthiness:

  • Experience: First-hand knowledge and real-world application
  • Expertise: Credentials, certifications, and domain authority
  • Authoritativeness: Industry recognition and reputable backlinks
  • Trustworthiness: Verified information, citations, and transparent sourcing

Conversational Optimization

AI search is conversational. We optimize for how people actually ask questions:

  • • Natural language patterns instead of keyword stuffing
  • • Question-based content structure (Who, What, When, Where, Why, How)
  • • Direct answers in the first paragraph
  • • Voice search optimization for smart assistants

Entity Relationships

AI engines understand relationships between entities (people, companies, concepts):

  • • Link executives to your organization
  • • Connect your brand to industry categories
  • • Associate with complementary technologies
  • • Build authority through entity networks

What results look like

40% Visibility Increase

Get cited 40% more often across ChatGPT, Perplexity, Google AI, and Gemini within 90 days.

50+ Monthly Citations

Your brand mentioned 50+ times/month when buyers ask AI tools for recommendations in your category.

Category Authority

Become THE trusted source AI engines cite for your industry. Build authority that compounds over time.

Higher Intent Traffic

AI search users have higher purchase intent. Companies see better conversion rates than traditional SEO.

The Compounding Effect

Unlike paid ads that stop when you stop paying, AEO builds authority that compounds. Every citation strengthens your entity graph. Every mention increases trust. Every optimization makes the next one more effective. In 12 months, you'll dominate AI search in your category.

Why you need to move now

First-mover advantage is real:

  • AI engines learn fast. Once they associate your brand with authority, it's hard for competitors to displace you.
  • Citations compound. Every mention strengthens your entity graph and makes future citations more likely.
  • Your competitors are moving. The companies that dominate AI search in 2026 are optimizing today.
  • AI search is growing fast. Usage expected to triple by 2028. Get in early or get left behind.

The window is closing:

Right now, most B2B companies don't know AEO exists. In 12 months, everyone will be fighting for AI citations. The brands that start today will own the category. The ones that wait will be playing catch-up forever.

Get your free AEO audit

See exactly where you're cited now, where you're invisible, and how to dominate AI search in your category.

30-minute call. We'll run your brand through our AEO analysis live.